Hi :)
My name is Stacy Caprio, and I'm a Senior at Boston College. My passion is startups: I love starting them, working in them, helping them, and ultimately seeing them succeed.
I am certified in Google Adwords with a specialty in search advertising. Here is the link to my official adwords profile and certification page: https://adwords.google.com/professionals/profile/ind?id=09236785670881660690&hl=en
When I graduated from high school in 2010, I started my own swimming lesson business (Stacy's Swim Lessons) running the whole business by myself~ marketing, website design, sales, customer relations, Search Engine Optimization (SEO), Google Adwords, and of course, lifeguarding, and teaching the swimming lessons.
3 summers later, my business was flourishing, but at that point I was looking for a new challenge, so I interned at a startup called USpin doing online marketing with a focus on Google Adwords and SEO. In 2 months, I had increased USpin's Adwords Click Through Rate (CTR) by 1,334.5% from a starting point of .29% to a 4.16% campaign average (yes, I was surprised too when I did the math: (4.16-.29=3.87 --> 3.87/.29= 13.345 -->1,334.5% increase). I also decreased the Cost Per Click (CPC) by 32%, saving USpin money while increasing the clicks we received for each impression.
I worked with USpin during its infancy, while the company was focused on bringing customers to the site, as opposed to conversions, which is why my success-measurement metrics in the previous example focus on click through rate as opposed to conversion rate.
I would love to help your business with its existing or not yet created Google Adwords Account, to aid you in making the best possible Campaigns, Ads, Keywords for your specific needs. I look forward to increasing your sales and brand awareness while helping you work toward your ultimate vision and goals by optimizing your Adwords' Ad Performance, Conversions, and Return on Investment (ROI) while minimizing expenses.
Email me at [email protected] to continue the conversation or to ask any Questions!
Thank you, and I hope you have a great day.
Stacy
My name is Stacy Caprio, and I'm a Senior at Boston College. My passion is startups: I love starting them, working in them, helping them, and ultimately seeing them succeed.
I am certified in Google Adwords with a specialty in search advertising. Here is the link to my official adwords profile and certification page: https://adwords.google.com/professionals/profile/ind?id=09236785670881660690&hl=en
When I graduated from high school in 2010, I started my own swimming lesson business (Stacy's Swim Lessons) running the whole business by myself~ marketing, website design, sales, customer relations, Search Engine Optimization (SEO), Google Adwords, and of course, lifeguarding, and teaching the swimming lessons.
3 summers later, my business was flourishing, but at that point I was looking for a new challenge, so I interned at a startup called USpin doing online marketing with a focus on Google Adwords and SEO. In 2 months, I had increased USpin's Adwords Click Through Rate (CTR) by 1,334.5% from a starting point of .29% to a 4.16% campaign average (yes, I was surprised too when I did the math: (4.16-.29=3.87 --> 3.87/.29= 13.345 -->1,334.5% increase). I also decreased the Cost Per Click (CPC) by 32%, saving USpin money while increasing the clicks we received for each impression.
I worked with USpin during its infancy, while the company was focused on bringing customers to the site, as opposed to conversions, which is why my success-measurement metrics in the previous example focus on click through rate as opposed to conversion rate.
I would love to help your business with its existing or not yet created Google Adwords Account, to aid you in making the best possible Campaigns, Ads, Keywords for your specific needs. I look forward to increasing your sales and brand awareness while helping you work toward your ultimate vision and goals by optimizing your Adwords' Ad Performance, Conversions, and Return on Investment (ROI) while minimizing expenses.
Email me at [email protected] to continue the conversation or to ask any Questions!
Thank you, and I hope you have a great day.
Stacy
