USpin
Increased the overall Click Through Rate (CTR) by 1,334.5% from .29% on May 14th, 2013 to 4.19% as of July 18th, 2013 (4.16-.29=3.87 --> 3.87/.29= 13.34--> 1,334.5% increase).
While at the same time decreasing the overall Cost Per Click (CPC) by 32% from $.41 to $.31 (.41-.31= .1 --> .1/.31= .32 --> 32% decrease).
These changes drove much more traffic to the site for a much lower cost, accomplishing the goal of the relatively new site, which was to get more traffic and brand awareness.
Stacy's Swim Lessons
My business Stacy's Swim Lessons used Google Adwords to increase traffic to our website and gain paying customers. In 3 summers the revenue increased over 8 times compared to what we had made the first summer. Our success with Google Adwords contributed to that increase.